Top 5 Beauty Retail Apps on Android in Nigeria, Q3 2025

The third quarter of 2025 saw diverse performance trends among the top beauty retail apps on the Android platform in Nigeria. According to data from Sensor Tower, these apps exhibited significant variations in downloads, revenue, and active user engagement.

Think Dirty from Think Dirty Inc. demonstrated consistent weekly revenue, peaking at around $2 in several weeks. Its downloads showed a declining trend, starting at approximately 2.4K and dropping to around 488 by the end of the quarter. Despite this, the app maintained a robust active user base, fluctuating between 10K and 12K throughout the period.

Oriflame experienced a steady increase in downloads, from 432 to 524 over the quarter. Active users mirrored this upward trend, rising from 9.7K to 10.4K. However, its revenue remained at zero throughout the quarter.

Care to Beauty: Cosmetics Shop saw a gradual increase in downloads, reaching a peak of 273 before declining sharply to 13 by the end of September. No data was available for active users or revenue.

Purplle Online Beauty Shopping showed a notable surge in downloads, climbing from 20 to 692 by the end of the quarter. Active users also saw a significant increase, especially in September, where numbers rose from 273 to 1.1K.

Nykaa - Beauty Shopping App experienced a modest increase in downloads, peaking at 72 in late August. Active users showed a similar trend, with numbers rising from 158 to 258 by the end of September.

For more detailed insights into these trends, visit Sensor Tower's platform. These metrics highlight the dynamic nature of the beauty retail app market in Nigeria, showcasing various growth patterns and user engagement levels across different apps.